The project was a Master Plan feasibility study for a nine block portion of downtown owned exclusively by San Diego Gas & Electric. The plan provided a vision for the redevelopment of the land in the East Village area of downtown San Diego.

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The mixed use design included two hotels, one high rise signature tower, a mid-rise hotel and supporting convention facilities.   By closing off  Imperial Avenue and 10th Avenue, a four block pedestrian quadrangle was developed with restaurants, shops and meeting facilities surrounded by the adjacent hotels.  A one level subterranean parking structure was included below the quadrangle.

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The four northern blocks of the redevelopment were designed to provide a strong urban link along L Street to the San Diego Convention Center.

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A small urban park was developed at the intersection of  L Street  and 11th Avenue. Residential loft style condominiums and apartments were envisioned along the northern edge of the redevelopment along with a theater at the northwestern corner of the project.

The entire redevelopment included over 625,000 square feet of building area along with subterranean and structured parking to support the proposed facilities.